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互聯網+大數據時代下,如何讓停車更智慧

來源: 百度百科 時間:2016年12月23日
  很多車友都在抱怨,在城市里開車出行,較擔心的就是車子開到了目的地,卻找不到停車位,而對于這種情況,很大原因是因為數據的不流通而導致的信息封閉化,現在是互聯網時代,也是大數據時代,共享數據是很多人們想看到的狀態,不僅表現在停車方面,而且在各行各業都需要有一個分享的數據平臺。那么,互聯網+大數據時代下,如何讓停車更智慧?

  停車難是現代城市的一大頑疾,不停繞圈尋找車位的車流更加劇了交通擁堵。如何運用“互聯網+大數據”解決這一痛點?當前,趁停車場行業在設備及系統升級換代之際,各方都看好偏向于大眾消費領域的停車場業務,在移動互聯網技術滲透的環境下,各方大張旗鼓地在互聯網+停車場上進行戰略布局。

  1、停車設備供應商

  停車場作為具有產權歸屬的資產,歸屬于所屬的地產物業管理公司,而停車場設備及管理系統則由專門的停車場設備供應商提供,以及后續的運營服務。在國內,比較有影響力的停車場設備商有高安科技等,這些企業在行業內積累了一定的停車場資源、業務經驗和用戶數據,在停車場升級改造過程中在停車體驗及功能設置上比較知根知底,并且牢牢控制著自有停車場資源的用戶入場權限,有先發優勢。

  2、安防設備供應商

  在停車場內,停放車輛的防盜防竊非常重要,視頻監控攝像機自然成為停車場內必不可少的設備。當前,包括海康威視、大華股份、宇視科技等安防設備供應商開始發力停車場業務,由于在視頻技術、可視化管理、門禁管理等綜合能力方面比其他競爭著有著獨特的優勢,因此也被業內看成是非常強勁的競爭者。

  3、互聯網企業

  互聯網企業進入停車場業務,自然彪炳的是要顛覆停車場行業的經營模式和商業模式,作為信奉互聯網思維,依托資本市場對傳統行業扮演攪局者的角色,互聯網企業慣用“補貼、免費送設備”等互聯網營銷手段,在宣傳陣勢上先打一棒,以求快速搶占市場及虜獲低級用戶。資本運作是此類企業的優勢,但由于缺乏在行業的積累,在具體的業務應用上為業內人士所詬病。

  馬云曾說,數據將會成為未來較大的生產資料。那么,停車大數據能做什么?通過前沿的傳感技術,在各大停車場門口和每一個道路車位上鋪設傳感器,抓取實時泊位數據,車輛何時停入的,停了多長時間,都可以實現實時抓取。同時,通過與阿里云的戰略合作,這些泊位數據信息會即時抵達云端,呈現在用戶手機上,讓車友一目了然。

  互聯網+大數據,還可以利用汽車共享來解決出行問題,而我們則是利用車位共享,優化資源配置,提前實現停車車輛的分流,緩解擁堵。同時,當停車時間能被準確抓取記錄后,道路停車將告別人工和POS機收費,停車場也將告別取卡進出的繁瑣,實現手機支付。還有一系列的‘車生活’服務,包括汽車保養、洗車服務,加油服務等等,知道了汽車停在哪里,會停多久之后,附著在‘停車’這一剛性需求之上的增值服務還將被不斷開發。

  大數據+互聯網時代下的智慧停車,通過互聯網把分散的停車場連接起來,破除信息孤島,實現有限停車資源的優化配置,是城市停車難的有效解決之道,充滿了無限想象空間。通過打造車主的車位共享平臺,為車主和車位提供對接服務,盤活車位空閑時間,提高車位的使用率,真正實現數據共享。

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